The gentle giant of iron supplements
Communication for prescription drugs is a tough field. The target audience has long standing habits in practicing medicine and a little time to deal with people from the drug companies. 
To be quick and convincing for Sorbifer's iron supplement product we decided to go with a surprising yet simple visual solution that told in a second that was told by the text in a minute. 
The visual was used all across the leave behind materials and the interactive information surfaces.

Creative Director: Gábor Havasi
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