The gentle giant of iron supplements
Communication for prescription drugs is a tough field. The target audience has long standing habits in practicing medicine and a little time to deal with people from the drug companies.
To be quick and convincing for Sorbifer's iron supplement product we decided to go with a surprising yet simple visual solution that told in a second that was told by the text in a minute.
The visual was used all across the leave behind materials and the interactive information surfaces.
Creative Director: Gábor Havasi
![](https://cdn.myportfolio.com/2347acd8-2665-4a95-bd37-706bc8cdb3c3/ad94b355-d4c3-468b-b978-26d125d1ebef_rw_1920.jpg?h=7afc984e68d80384e88c854dfe86bd90)
![](https://cdn.myportfolio.com/2347acd8-2665-4a95-bd37-706bc8cdb3c3/ceddc1e9-c08f-43f2-b7fc-4cc1ad274c57_rw_1200.png?h=26a0d8d4a64510de4c1ff940ff7e6656)