A Christmas gift from McCann Budapest

It's Christmas time, when all creative departments stop for a bit to choke on the client gift ideas. In 2017 McCann Budapest decided to stop the bad tradition, and a one hour all-staff brainstorm took the place of the long days of gift idea suffering. 

SmartSocks became the unexpected winner that year, the punk gift idea merging the lamest gift ever with the thing all agencies try to give: socks and smart solutions. Oh, and QR codes as a best of both worlds thing. 
The code on the socks answered the simplest question on a holiday themed mobile site with a greeting and video from all of us at McCann. 

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