Nescafé Donate Warmth

In the winter of 2015 Nescafé introduced a new, heartwarming product to the Hungarian market. The Warmy Caramel is an instant relief in the winter cold both with a warm sense and a sweet taste. 

To create a buzz for the new product, we gave people a way to share their warmth with the shivering passers-by of downtown Budapest. They could upload a heartwarming picture using the WarmupBP tag, and for every picture we heated a giant Nescafé mug on a busy square for 10 minutes. 

People quickly got fond of the idea both online by posting, and offline by hugging the mug for some much needed warmth. 
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