Nescafé Donate Warmth
In the winter of 2015 Nescafé introduced a new, heartwarming product to the Hungarian market. The Warmy Caramel is an instant relief in the winter cold both with a warm sense and a sweet taste.
To create a buzz for the new product, we gave people a way to share their warmth with the shivering passers-by of downtown Budapest. They could upload a heartwarming picture using the WarmupBP tag, and for every picture we heated a giant Nescafé mug on a busy square for 10 minutes.
People quickly got fond of the idea both online by posting, and offline by hugging the mug for some much needed warmth.