Media Markt own brands campaign
In 2019 Media Markt decided to put emphasis on their own branded portfolio. The tough to crack assignment was handled by the lead agency Team Red. The category balances prices, quality perceptions, and widening the access to certain product categories. Our strategic approach was to underline Media Markt as the largest electronic retailer in the country with huge shops and expert shop assistants. The core of the communication through the headline became "We build on our expertise". The line ran in TVCs, and on outdoor adverts.
Creative Director: Gregg Harper
