Catch Juke Nismo

In the spring of 2013 Nissan introduced Nismo, it's racing department to Europe. They started with a Nismo-transformed and labeled Juke, as it is one of their most popular cars. Our job was to introduce the Nismo brand, and the new member of the family, the Juke Nismo, that emphasized everyday fun over hardcore racing.

Catch Juke Nismo
 
In the spring of 2013 Nissan introduced Nismo, it's racing department to Europe. They started with a Nismo-transformed and labeled Juke, as it is one of their most popular cars. Our job was to introduce the Nismo brand, and the new member of the family, the Juke Nismo, that emphasized everyday fun over hardcore racing. 
 
We invited our fans for a game across websites. Once connected on our servers, every banner turned into a piece of a racetrack the car circled. It only appeared on one banner at a time.
 
The game was introduced in short teaser videos on Nissan's Facebook page. Along with the online chase we started a real life game with a radio partner. The main prize of the game was a trip to the Le Mans 24 race. 
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