Bad Tan ad for Fenistil
Fenistil gel is mostly considered to be useful for insect bites. In the summer season of 2011 the company decided to focus consumer attention on other applications of the product.
Their ads have occupied the walls of changing booths at beaches. To be relevant in these locations, we came up with the Bad Tan poster. For reasons unknown to us the company chosed to run their international print campaign instead of our location-aware work.
Copywriter: Szofi Oláh
Headline:
If only
the bikini
comes
off, but
the bikini
comes
off, but
it's mark
stays on you
stays on you
Subheadline: Ease the symptoms of sunburn, bug bites or allergic reactions quickly with Fenistil gel
Bodycopy
Legal copy