Art Conscious Brand Campaign
AC is a brand aiming to connect buyers to up and coming artists in the CEE region. For their introduction campaign they needed something that is hard to miss and drives attention to their artists, pieces and overall business. The strategy in this case was developed hand in hand with the creative idea and the possible executions to be able to stay in the small budget of a start-up.
The end product was statement stickers and artist videos they lead to, all of course at the end leading to the AC website and webshop.
Creative Partner: Gregg Harper
Producer: István Kovács
The concept presentaion
Stickers
To generate lead t the videos, we used the "Art is more..." statements on stickers we placed at art venues in London and at the Venice Biennale.
The videos we shot