A colorful world through energy
After the Hungarian governments hard interference in the energy sector, EON needed a new communication solution to keep its cutsomers and keep its face as an innovative and customer-oriented company. With the artifical reduction of prices we needed to remind people what they pay for when they pay their bills.
The creative challenge was to introduce all the fields EON is active in without boring people, or showing a giant energy company unreachable for a single person. This didn't just required careful selection of the scenes we use but a new approach to the comanies tone of voice.
The final creative introduces playfulness thus building a bridge between the higly technical world of an energy provider to the emotional world consumers base their decisions on.
After the presentation the client changed their communication strategy and went for a cheeper and lower-profile campaign.
Print ad layout
Headline:
We create a more colorful world with the way we use energy
Bodycopy:
Open to our new generation energy-solutions. Used smartly energy makes our homes greener, our cities brighter, our gardens more variegated and our dreams more colorful.
Standalone print ad layout
A red foil over the printed ad colorzes all the images, turning the page dark and reddish. By turning the foil the colors of the ad reveal themselves.
Headline:
We create a more colorful world with the way we use energy
We create a more colorful world with the way we use energy
Digital CLP
The special CLP recognizes the bypassers' clothing colors, and opens the slice of the image that's closest in colort.
Headline:
We create a more colorful world with the way we use energy
We create a more colorful world with the way we use energy
Badge:
You look great in <color used>
Hashtag based rainbow mosaic display
People can use the campaign's #colorfulworld hashtag to get their image displayed on a huge screen in a busy spot in Budapest. The software organizes the images according to their dominant color. On sight the participants can brows the images to find theirs and get is printed as a personalized freecard.
B2B print ad layout
Headline:
A broad palette of energy-solutions for colorful businesses
Bodycopy:
Open to our new generation energy-solutions. Manage your businesses electicity and gas needs based on personalized offers in at place with a personal administrator.
Office poster layout
Headline:
A broad palette of energy-solutions for colorful businesses
Bodycopy:
Open to our new generation energy-solutions. Manage your businesses electicity and gas needs based on personalized offers in at place with a personal administrator.
Headline:
A broad palette of energy-solutions for colorful businesses
Bodycopy:
Open to our new generation energy-solutions. Manage your businesses electicity and gas needs based on personalized offers in at place with a personal administrator.